Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es by Wided Batat
English | January 28th, 2019 | ISBN: 1138293164, 1138293156 | 302 pages | EPUB | 5.14 MB
English | January 28th, 2019 | ISBN: 1138293164, 1138293156 | 302 pages | EPUB | 5.14 MB
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty?