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Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Posted By: First1
Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships by Daniel Lafrenière
English | November 13th, 2019 | ISBN: 0367347989, 0367346036 | 112 pages | EPUB | 1.29 MB

If you don't offer great customer experience, your main competitors will take away 50% of your business. Period.

Video Marketing for Marketers: Building Trust, Engagement, and Conversion on the Customer Journey

Posted By: First1
Video Marketing for Marketers: Building Trust, Engagement, and Conversion on the Customer Journey

Video Marketing for Marketers: Building Trust, Engagement, and Conversion on the Customer Journey by Adrian Sandmeier
English | December 3rd, 2019 | ISBN: 1544505922 | 254 pages | EPUB | 3.27 MB

If you're looking to build trust with your customers, the best way to do so is with video marketing. The statistics back this up: 90 percent of customers say video helps them make buying decisions, 64 percent say they're more likely to buy after seeing a video, and video marketers get 66 percent more qualified leads per year. However, you can't capitalize on these benefits if you don't know how to get started with video marketing.

The Customer Catalyst: How to Drive Sustainable Business Growth in the Customer Economy

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The Customer Catalyst: How to Drive Sustainable Business Growth in the Customer Economy

The Customer Catalyst: How to Drive Sustainable Business Growth in the Customer Economy by Chris Adlard, Daniel Bausor
English | October 30th, 2019 | ISBN: 1119575087 | 400 pages | EPUB | 38.16 MB

How organisations can drive growth in the Customer Economy

Effective Complaint Management: The Business Case for Customer Satisfaction (Management for Professionals), 2nd Edition

Posted By: First1
Effective Complaint Management: The Business Case for Customer Satisfaction (Management for Professionals), 2nd Edition

Effective Complaint Management: The Business Case for Customer Satisfaction (Management for Professionals), 2nd Edition by Bernd Stauss, Wolfgang Seidel
English | January 31st, 2019 | ISBN: 3319987046 | 495 pages | EPUB | 88.47 MB

This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits.

Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es by Wided Batat
English | January 28th, 2019 | ISBN: 1138293164, 1138293156 | 302 pages | EPUB | 5.14 MB

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty?

The Relationship Economy: Building Stronger Customer Connections in the Digital Age

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The Relationship Economy: Building Stronger Customer Connections in the Digital Age

The Relationship Economy: Building Stronger Customer Connections in the Digital Age by John R. DiJulius
English | October 8th, 2019 | ISBN: 1626346437 | 248 pages | EPUB | 0.90 MB

Creating Authentic Customer Connections in a High-Tech World