"Customer Relationship Management and IT" ed. by Danil Dintsis
"Customer Relationship Management and IT" ed. by Danil Dintsis
ITExLi | 2020 | ISBN: 1838803203 9781838803209 183880319X 9781838803193 1838809120 9781838809126 | 82 pages | PDF | 9 MB
ITExLi | 2020 | ISBN: 1838803203 9781838803209 183880319X 9781838803193 1838809120 9781838809126 | 82 pages | PDF | 9 MB
This book deals with the practical implementation and meta-analysis of customer relationship management (CRM) experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. Readers will find descriptive analysis of CRM models, applied tools, and methods.
All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems.
Contents
1.Introductory Chapter: Customer Satisfaction Alignment with “On the Edge” IT Tools
2.Customer Relationship Management Practices in Islamic Banks
3.Customer Satisfaction with Online Retail Transactions
4.Qualitative Analysis of Different CRM Evaluation Models
5.Values and e-Consumer Behavior
6.A New Paradigm in Customer Relationship Management
1st true PDF with TOC BookMarkLinks