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Handbook of Research on Technology Applications for Effective Customer Engagement

Posted By: roxul
Handbook of Research on Technology Applications for Effective Customer Engagement

Norazah Mohd Suki, "Handbook of Research on Technology Applications for Effective Customer Engagement"
English | ISBN: 1799847721 | 2020 | 428 pages | PDF | 9 MB

Customer Education: Why Smart Companies Profit by Making Customers Smarter

Posted By: l3ivo
Customer Education: Why Smart Companies Profit by Making Customers Smarter

Adam Avramescu , "Customer Education: Why Smart Companies Profit by Making Customers Smarter"
English | 2019 | ISBN: 1791729886 | 306 pages | EPUB | 1.1 MB

Providing a New Perspective on Understanding and Measuring of Customer Inspiration

Posted By: roxul
Providing a New Perspective on Understanding and Measuring of Customer Inspiration

Lisa Stoll, "Providing a New Perspective on Understanding and Measuring of Customer Inspiration "
English | ISBN: 3658358939 | 2022 | 154 pages | EPUB, PDF | 2 MB + 1262 KB

Marketing in Customer Technology Environments

Posted By: hill0
Marketing in Customer Technology Environments

Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds
English | 2020 | ISBN: 1839096012 | 273 Pages | PDF EPUB | 24 MB

The Ten Demandments: Rules to Live by in the Age of the Demanding Customer

Posted By: roxul
The Ten Demandments: Rules to Live by in the Age of the Demanding Customer

Kelly Mooney, "The Ten Demandments: Rules to Live by in the Age of the Demanding Customer"
English | ISBN: 0071387390 | 2002 | 284 pages | PDF | 1048 KB

Customer-Led Growth: A CEO's guide to building a B2B SaaS company

Posted By: Free butterfly
Customer-Led Growth: A CEO's guide to building a B2B SaaS company

Customer-Led Growth: A CEO's guide to building a B2B SaaS company by Nielsen ISBN Store
English | September 5, 2021 | ISBN: 1739903013 | 165 pages | EPUB | 1.02 Mb

Customer Intelligence: From Data to Dialogue

Posted By: DZ123
Customer Intelligence: From Data to Dialogue

Sean Kelly, "Customer Intelligence: From Data to Dialogue"
English | 2006 | ISBN: 0470018585 | PDF | pages: 279 | 0.8 mb

The Dollarization Discipline: How Smart Companies Create Customer Value

Posted By: roxul
The Dollarization Discipline: How Smart Companies Create Customer Value

Jeffrey J. Fox, "The Dollarization Discipline: How Smart Companies Create Customer Value"
English | ISBN: 0471659509 | 2004 | 272 pages | EPUB, MOBI | 3 MB + 3 MB

The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level (Repost)

Posted By: AvaxGenius
The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level (Repost)

The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level by Colin Shaw
English | EPUB | 216 Pages | 2016 | ISBN : 1137534281 | 2 MB

Consumers are unreasonable – but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in order to fool ourselves into believing that we are not being unreasonable. The funny thing is that those gut choices consumers make are often better than the ones they make when they actively and rationally consider their options. In other words – consumers are sensibly unreasonable. The problem is that a lot of marketing is reasonable – but stupid.

Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Repost)

Posted By: AvaxGenius
Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Repost)

Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question By John Stark
English | PDF | 2007 | 224 Pages | ISBN : 1846289149 | 3.43 MB

In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products", there are potentially more than a billion customers. In 2007, Wall Street hit new highs as the enormous opportunity for increased sales and profits became clear. However the new environment is not easy to manage and the risks are high.

Choose Your Customer

Posted By: hill0
Choose Your Customer

Choose Your Customer: How to Compete Against the Digital Giants and Thrive
by Jonathan L. S. Byrnes

English | 2021 | ISBN: 1264257090 | 280 Pages | EPUB | 1.55 MB

Practical Customer Success Management: A Best Practice Framework for Rapid Generation of Customer Success

Posted By: arundhati
Practical Customer Success Management: A Best Practice Framework for Rapid Generation of Customer Success

Rick Adams, "Practical Customer Success Management: A Best Practice Framework for Rapid Generation of Customer Success"
English | ISBN: 0367182769 | 2019 | 278 pages | PDF | 8 MB

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Posted By: arundhati
Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Daniel Lafrenière, "Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships"
English | ISBN: 0367347989 | 2019 | 112 pages | PDF | 3 MB

"Promotion and Marketing Communications" ed. by Umut Ayman, Anıl Kemal Kaya

Posted By: exLib
"Promotion and Marketing Communications" ed. by Umut Ayman, Anıl Kemal Kaya

"Promotion and Marketing Communications" ed. by Umut Ayman, Anıl Kemal Kaya
ITExLi | 2020 | ISBN: 1838802282 9781838802288 1838802274 9781838802271 1789846994 9781789846997 | 184 pages | PDF | 14 MB

This book presents a collection of chapters authored by various researchers and edited by marketing communication professionals. This volume there is the latest research about marketing communication under which marketing strategies are delicately discussed.

"Customer Relationship Management and IT" ed. by Danil Dintsis

Posted By: exLib
"Customer Relationship Management and IT" ed. by Danil Dintsis

"Customer Relationship Management and IT" ed. by Danil Dintsis
ITExLi | 2020 | ISBN: 1838803203 9781838803209 183880319X 9781838803193 1838809120 9781838809126 | 82 pages | PDF | 9 MB

This book deals with the practical implementation and meta-analysis of customer relationship management (CRM) experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. Readers will find descriptive analysis of CRM models, applied tools, and methods.