"Customer Relationship Management and IT" ed. by Danil Dintsis
ITExLi | 2020 | ISBN: 1838803203 9781838803209 183880319X 9781838803193 1838809120 9781838809126 | 82 pages | PDF | 9 MB
This book deals with the practical implementation and meta-analysis of customer relationship management (CRM) experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. Readers will find descriptive analysis of CRM models, applied tools, and methods.