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Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business

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Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business

Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business by Dawn McGruer
English | December 11th, 2019 | ISBN: 1119635888 | 440 pages | EPUB | 28.89 MB

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.

Managing Transformation Projects: Tracing Lessons from the Industrial to the Digital Revolution

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Managing Transformation Projects: Tracing Lessons from the Industrial to the Digital Revolution

Managing Transformation Projects: Tracing Lessons from the Industrial to the Digital Revolution by Mark Kozak-Holland, Chris Procter
English | November 30th, 2019 | ISBN: 3030330346 | 131 pages | EPUB | 12.21 MB

This book examines the management of three projects from the nineteenth century which led to substantial business transformation: the Stockton to Darlington Railway, the US Transcontinental Railroad and the Manchester Ship Canal. The lessons learned are of great relevance to contemporary project management, particularly those concerned with disruptive technology. The book addresses a wide range of project management topics associated with transformation. These include value management, sponsorship, governance, partnerships, opportunity management, project culture and morale, project complexity, uncertainty, prototyping and piloting, agility, innovation, risk and knowledge management.

The Other Digital China

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The Other Digital China

The Other Digital China by Jing Wang
English | December 10th, 2019 | ISBN: 0674980921 | 320 pages | EPUB | 6.42 MB

A scholar and activist tells the story of change makers operating within the Chinese Communist system, whose ideas of social action necessarily differ from those dominant in Western, liberal societies.

David Busch's Sony Alpha a7 III Guide to Digital Photography (The David Busch Camera Guide)

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David Busch's Sony Alpha a7 III Guide to Digital Photography (The David Busch Camera Guide)

David Busch's Sony Alpha a7 III Guide to Digital Photography (The David Busch Camera Guide) by David D. Busch
English | May 30th, 2018 | ISBN: 1681984121 | 456 pages | EPUB | 19.15 MB

David Busch's Sony Alpha a7 III Guide to Digital Photography is most comprehensive resource and reference for Sony's affordable 24MP full-frame mirrorless camera. With advanced 693-point phase detect autofocus, 5-axis in-body image stabilization, 10 frames-per-second continuous shooting, and 4K video capture, the a7 III offers enthusiasts a versatile combination of advanced features. This book shows you how to master those capabilities as you explore the world of digital photography and hone your creativity with the a7 III.

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

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Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising by Aron Levin
English | November 30th, 2019 | ISBN: 148425502X | 161 pages | EPUB | 1.24 MB

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.

Smart Cities: Introducing Digital Innovation to Cities

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Smart Cities: Introducing Digital Innovation to Cities

Smart Cities: Introducing Digital Innovation to Cities by Oliver Gassmann, Jonas Böhm, Maximilian Palmié
English | June 10th, 2019 | ISBN: 1787696146 | 368 pages | EPUB | 5.22 MB

Transformation through digital innovation is becoming an imperative for every city. The 'Smart City' concept promises to solve the most urgent queries of progressive urbanization in the area of mobility, energy, water supply, security, housing deprivation, and inclusion. Despite the exploitation of existing potential in lighthouse-cities that include Barcelona, London, Munich, Lyon, and Vienna, the less tenacious pursuit of smart city possibilities in the majority of municipalities has resulted in major discrepancies between leading smart cities and those that are less aspirational. Although the necessity of action is frequently recognized, an appropriate path of action remains obscure.

The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data

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The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data

The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data by Gene Kim
English | November 26th, 2019 | ISBN: 1942788762 | 352 pages | EPUB | 2.78 MB

The Phoenix Project wowed over a half-million readers. Now comes The Unicorn Project!

Design Thinking for Smaller Enterprise Development: a SOCIETALbyDesign Model for Adaptation to a Digital Age

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Design Thinking for Smaller Enterprise Development: a SOCIETALbyDesign Model for Adaptation to a Digital Age

Design Thinking for Smaller Enterprise Development: a SOCIETALbyDesign Model for Adaptation to a Digital Age by Adina Tarry
English | September 26th, 2019 | ISBN: 0367264404 | 151 pages | EPUB | 2.73 MB

Design Thinking for Smaller Enterprise Development captures the zeitgeist and concerns of the new Millennium and offers a fresh view on how business can be successful by benefiting the wider society it should serve. It also highlights the systemic negative impact of a consumptionand profit-focussed economy and introduces an original model – SOCIETALByDesign™ – as a constructive alternative to relentless resource depletion, through an agile, adaptive, and respectful enterprise, which protects nature and civilisation and embraces a balanced and holistic purpose to serve people, planet and a positive legacy, as the heart of its very reason of being.

The New Ruthless Economy: Work and Power in the Digital Age

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The New Ruthless Economy: Work and Power in the Digital Age

The New Ruthless Economy: Work and Power in the Digital Age by Simon Head
English | November 6th, 2003 | ISBN: 0195166019, 0195179838 | 240 pages | EPUB | 0.82 MB

In the great boom of the 1990's, top management's compensation soared, but the wages of most Americans barely grew at all. This wages stagnation has baffled experts, but in The New Ruthless Economy, Simon Head points to information technology as the prime cause of this growing wage disparity. Many economists, technologists and business consultants have predicted that IT would liberate the work force, bringing self-managed work teams and decentralized decision making. Head argues that the opposite has happened.

Mixed Feelings: Exploring the emotional impact of our digital habits

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Mixed Feelings: Exploring the emotional impact of our digital habits

Mixed Feelings: Exploring the emotional impact of our digital habits by Naomi Shimada
English | September 19th, 2019 | ISBN: 1787133982 | 256 pages | EPUB | 3.23 MB

The internet has changed us all, creating a new layer of perfectionist pressure in every aspect of our lives, but equally enabling us to share resources, opinions, help and information more quickly than ever before. Are we supposed to love it, or leave it? Is it ever possible to do both? Like all of their generation, Naomi Shimada and Sarah Raphael have grown up on the internet, and now work closely with it every day. Sarah's work as a journalist brings her into contact with the outer reaches of the internet as well as its inner workings; graph upon graph revealing to her what people most want to read today (hint: its usually a story about a relationship car crash).

3D Printing of Concrete: State of the Art and Challenges of the Digital Construction Revolution

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3D Printing of Concrete: State of the Art and Challenges of the Digital Construction Revolution

3D Printing of Concrete: State of the Art and Challenges of the Digital Construction Revolution by Arnaud Perrot
English | April 10th, 2019 | ISBN: 1786303418 | 148 pages | EPUB | 5.95 MB

The introduction of digital manufacturing techniques, such as 3D printing applied to concrete material, opens up new perspectives on the way in which buildings are designed. Research on this theme is thriving and there is a high rate of innovation related to concrete. At the same time, the first life-size constructions made from printed concrete are emerging from the ground.

War and Peace and IT: Business Leadership, Technology, and Success in the Digital Age

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War and Peace and IT: Business Leadership, Technology, and Success in the Digital Age

War and Peace and IT: Business Leadership, Technology, and Success in the Digital Age by Mark Schwartz
English | May 14th, 2019 | ISBN: 1942788711 | 240 pages | EPUB | 4.54 MB

The Business-IT Wall Must Come Down.

The Next Billion Users: Digital Life Beyond the West

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The Next Billion Users: Digital Life Beyond the West

The Next Billion Users: Digital Life Beyond the West by Payal Arora
English | February 25th, 2019 | ISBN: 0674983785 | 280 pages | EPUB | 0.54 MB

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East―home to most of the world’s internet users―and discovers that what they are doing is not what we imagine.

The Relationship Economy: Building Stronger Customer Connections in the Digital Age

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The Relationship Economy: Building Stronger Customer Connections in the Digital Age

The Relationship Economy: Building Stronger Customer Connections in the Digital Age by John R. DiJulius
English | October 8th, 2019 | ISBN: 1626346437 | 248 pages | EPUB | 0.90 MB

Creating Authentic Customer Connections in a High-Tech World

The Adobe Photoshop Lightroom Classic CC Book for Digital Photographers (Voices That Matter)

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The Adobe Photoshop Lightroom Classic CC Book for Digital Photographers (Voices That Matter)

The Adobe Photoshop Lightroom Classic CC Book for Digital Photographers (Voices That Matter) by Scott Kelby
English | May 8th, 2018 | ISBN: 0134545133 | 504 pages | EPUB (True/Retail copy) | 345.33 MB

Since Lightroom first launched 11 years ago, Scott Kelby's The Adobe Photoshop Lightroom Book for Digital Photographers has been the world's #1 top-selling Lightroom book (it has been translated into dozens of different languages), and in this latest version for Lightroom Classic CC, Scott did his biggest update ever, sharing all his latest techniques, insights, and invaluable tips using his award-winning, step-by-step, plain-English style that makes learning Lightroom easy and fun.