This book focuses on the personalisation of the user interface in e-commerce based on collected data on customer behaviour. While product recommendation systems are widely used for this purpose today, they do not allow for a comprehensive adaptation of the layout to different user groups. The proposed approach is based on the conclusion that since e-commerce customers are different, the user interface should also be different. To make this possible, several components need to be combined, which together allow the design of the online shop to be automatically or expertly adapted to the customer's choices and behaviour. It presents and discusses a framework that allows data to be collected, processed and used to optimise UI variants for generated customer segments. The proposed approach has been verified in practice and further developed on this basis, so that the reader is presented with a solution that is not riddled with 'baby age' problems, and the limitations and challenges identified are described and commented on in detail. Typical e-commerce systems currently have a single UI for all customers. The implementation of multi-variant UIs therefore represents an opportunity for companies to create a marketing advantage by addressing the personalisation trends in e-commerce.

Distributed Infrastructure Support For E-Commerce And Distributed Applications is organized in three parts. The first part constitutes an overview, a more detailed motivation of the problem context, and a tutorial-like introduction to middleware systems. The second part is comprised of a set of chapters that study solutions to leverage the trade-off between a transparent programming model and application-level enabled resource control. The third part of this book presents three detailed distributed application case studies and demonstrates how standard middleware platforms fail to adequately cope with resource control needs of the application designer in these three cases:

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Réflexion sur l'impact des nouvelles technologies de l'information et de la communication sur la vie quotidienne, l'économie, le monde du travail, la santé publique, etc. …

This book constitutes the refereed proceedings of the 17th International Conference on Web and Internet Economics, WINE 2021, which was held online during December 14-17, 2021. The conference was originally planned to take place in Potsdam, Germany, but changed to a virtual event due to the COVID-19 pandemic.

This book constitutes the refereed proceedings of the 21th International Conference on Knowledge Engineering and Knowledge Management, EKAW 2018, held in Nancy, France, in November 2018. The 36 full papers presented were carefully reviewed and selected from 104 submissions.

This two-volume set LNCS 12777 and 12778 constitutes the thoroughly refereed proceedings of the 12th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2021, which was held virtually as part of the 23rd HCI International Conference, HCII 2021, in July 2021.

Des conseils méthodologiques et des outils pour mener efficacement une stratégie de référencement sur Internet, maîtriser les fondements et trouver les mots-clés adéquats afin de s'imposer en tête des résultats sur les moteurs de recherche. …

L'e-commerce est l'élément de croissance prioritaire des entreprises aujourd'hui. La conception et le succès d'un site marchand requièrent cependant une bonne connaissance des outils indispensables à sa mise en oeuvre. Comment lancer son projet? Comment faire connaître et animer son site e-commerce? Comment utiliser les dernières technologies numériques pour en tirer le plus de profit? Comment mettre le client au coeur d'une stratégie omnicanal? Comment mesurer, analyser et interprétrer les performances du site? …

Recently, we have seen a steep increase in the popularity and adoption of XML, in areas such as traditional databases, e-business, the scientific environment, and on the web. Querying XML documents and data efficiently is a challenging issue; this book approaches search on XML data by combining content-based methods from information retrieval and structure-based XML query methods and presents the following parts: applications, query languages, retrieval models, implementing intelligent XML systems, and evaluation.