Whereas the likes of La Roux, Ladyhawke, and Little Boots have found both commercial and critical success with their retro brand of '80s synth pop, their male counterparts have struggled to connect with audiences in the same way. Frankmusik's online buzz failed to translate into record sales while Dan Black and Ali Love's careers stuttered before they really started. However, Manchester duo Theo Hutchcraft and Adam Anderson, aka Hurts, could well be the act to buck the trend. With influences stretching far beyond the usual Depeche Mode and Pet Shop Boys, their debut album, Happiness, has reference points that also appear to include the gothic balladry of Sisters of Mercy ("Evelyn"), the polished electro of a-ha ("Better Than Love"), and even the glossy new wave of Johnny Hates Jazz ("Blood, Tears and Gold").