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Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market

Posted By: l3ivo
Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market

Robert Charles Azar, "Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market"
English | 2016 | ISBN: 1946425044, 0997607629 | 360 pages | MOBI | 1.3 MB

Emerging Issues in Global Marketing: A Shifting Paradigm (Repost)

Posted By: AvaxGenius
Emerging Issues in Global Marketing: A Shifting Paradigm (Repost)

Emerging Issues in Global Marketing: A Shifting Paradigm By James Agarwal
English | PDF,EPUB | 2018 | 387 Pages | ISBN : 3319741284 | 13.2 MB

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes.

Industry X.0: Realizing Digital Value in Industrial Sectors [Repost]

Posted By: AlexGolova
Industry X.0: Realizing Digital Value in Industrial Sectors [Repost]

Industry X.0: Realizing Digital Value in Industrial Sectors by Kogan Page; 1st edition
English | May 3, 2017 | ISBN: 0749481463 | 284 pages | AZW3 | 3,15 Mb

Global Marketing, Global Edition, 10th Edition

Posted By: AvaxKevin
Global Marketing, Global Edition, 10th Edition


Global Marketing, Global Edition, 10th Edition by Mark C. Green
English | 2020 | ISBN: 9781292304021 | 632 Pages | True PDF | 132 MB