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Platform Ambitions of Brands: A Scale Development and Empirical Investigation for Manufacturer Brands

Posted By: AvaxGenius

Date: 8 Nov 2024 14:25:11

The platform economy is gaining increasing importance. Digital platforms can be found in more and more areas of consumers' daily lives. One area particularly affected by this is online shopping, which is becoming increasingly popular. Large online retailers have achieved monopolistic positions, and the majority of online shopping takes place on their marketplaces. This presents significant challenges for manufacturer brands. Recently, some of them have started operating their own platforms to counteract the risks within the platform economy, the so-called Brand Flagship Platforms.

Business Brands Branding Online Marketing Social Media Customer Relationship Management

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PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

Posted By: AvaxGenius

Date: 22 Aug 2024 02:00:18

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing.

PsyConversion Business Online Marketing PsyConversion® Behavior Patterns E-Commerce

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SEO: Praktische Tipps für Online-Marketing-Manager:innen

Posted By: IrGens

Date: 19 Aug 2024 19:19:41

SEO: Praktische Tipps für Online-Marketing-Manager:innen
.MP4, AVC, 1280x720, 30 fps | Deutsch, AAC, 2 Ch | 1 Std. 58 Min. | 283 MB
Trainer: Jens Altmann

SEO Search Engine Optimization (SEO) Online Marketing Video auf Deutsch eLearning Video

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26 Email Marketing Profit Secrets [2024 Edition]

Posted By: TiranaDok

Date: 22 Jun 2024 18:41:55

English Marketing Business Entrepreneurship Tips Money Online Marketing

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The Ultimate Side Hustle Guide: 2024 Edition

Posted By: TiranaDok

Date: 21 Jun 2024 19:18:35

English Entrepreneurship Business Financial Freedom Side Hustle Passive Income E-commerce Freelancing Real Estate Investing Online Marketing

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Affiliate Insider: The Secrets of Affiliate Marketers, Offer Owners, and Affiliate Managers in the Online Marketing Space

Posted By: TiranaDok

Date: 14 Jun 2024 08:51:30

English Business Marketing Entrepreneurship Strategies Affiliate Marketing Online Marketing

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Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Posted By: AvaxGenius

Date: 20 Apr 2024 03:47:06

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.

Business Online Marketing Social Media Marketing Luxury

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Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie

Posted By: AvaxGenius

Date: 21 Dec 2023 13:18:10

Erstellen Sie mit diesem Buch Ihre eigene Online-Marketing-Strategie
Nutzen Sie dieses Buch über Online-Marketing, um Ihr eigenes Online-Marketing-Konzept zu erstellen und so alle für Sie relevanten Plattformen zu identifizieren und zu bedienen. Diese Fachlektüre erläutert Ihnen acht Phasen, in denen Sie Ihre eigene Online-Marketing-Strategie erstellen und diese in Ihrem Unternehmen umsetzen können. Dabei legt das Buch auch ein Augenmerk auf das immer wichtiger werdende Thema des Bewerbermarketings.

Business Online-Marketing SEO Online Werbung Content-Marketing Google AdWords Marketing Online Marketing Social Media

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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen

Posted By: AvaxGenius

Date: 21 Dec 2023 13:14:41

Dieses Buch ist eine kompakte Einführung in alle erfolgsentscheidenden Aspekte der Pressearbeit konkret für den Mittelstand. Nützlicher Content, aktuelle Themen, gut aufbereitete Infos und zielführende Wissensvermittlung werden von Redaktionen und Journalisten stets dankbar angenommen und veröffentlicht. Nina Claudy zeigt in ihrem Buch, wie Sie vorgehen müssen, um die Presse effektiv zu erreichen.

Business Corporate Communication Social Media Online Marketing Public Relations Media Management

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Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

Posted By: AvaxGenius

Date: 21 Dec 2023 04:06:13

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).

Business AI technologies Artificial Intelligence Management general Online Marketing Social Media Customer Relationship Management

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Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs

Posted By: AvaxGenius

Date: 18 Dec 2023 02:00:54

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments.

CRM SMEs Customer Relationship Management Palestine Performance Organizational Performance Technology Economics Business Customer Relationship Management Market Research Competitive Intelligence Statistics general Consumer Behavior Online Marketing Social Media

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Digital HR

Posted By: AvaxGenius

Date: 17 Dec 2023 23:16:29

This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment. Now in its second edition, it has been re-conceived to reflect the huge transformation experienced by organizations and individuals following the COVID-19 pandemic, which has changed our understanding of the meaning of working and has reshaped HRM and its function within organizations.

Business HR Management Critical Management Digitalization Digital HR Human Resource Development Management Education Online Marketing

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Digital Economy. Emerging Technologies and Business Innovation

Posted By: AvaxGenius

Date: 25 Sep 2023 06:47:26

Digital Economy. Emerging Technologies and Business Innovation: 8th International Conference, ICDEc 2023, Braga, Portugal, May 2–4, 2023, Proceedings by Rim Jallouli, Mohamed Anis Bach Tobji, Meriam Belkhir, Ana Maria Soares, Beatriz Casais
English | PDF (True) | 2023 | 443 Pages | ISBN : 3031427874 | 17.1 MB

This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023.The 26 full papers included in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections as follows: Digital transformation; e-learning and digital competencies; digital marketing and artificial intelligence; e-finance and digital assets; digital marketing and data analytics; digital economy; online session.

Digital Economy Business e-Commerce Online Marketing Development

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Marketing-Strategien: Das Online-Marketing-Cockpit

Posted By: IrGens

Date: 22 Mar 2023 16:34:48

Marketing-Strategien: Das Online-Marketing-Cockpit
.MP4, AVC, 1280x720, 30 fps | Deutsch, AAC, 2 Ch | 2 Std. 17 Min. | 870 MB
Trainer: Bastian Sens

Business Marketing Online Marketing Marketing Strategy Deutsch Video Video auf Deutsch eLearning Video

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Von Universal Analytics auf Google Analytics 4 (GA4) umsteigen

Posted By: IrGens

Date: 17 Feb 2023 20:45:04

Von Universal Analytics auf Google Analytics 4 (GA4) umsteigen
.MP4, AVC, 1280x720, 30 fps | Deutsch, AAC, 2 Ch | 1 Std. 1 Min. | 329 MB
Trainer: Maria-Lena Matysik

Online Marketing Web Analytics Google Analytics Deutsch Video Video auf Deutsch eLearning Video

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