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    Platform Ambitions of Brands: A Scale Development and Empirical Investigation for Manufacturer Brands

    Posted By: AvaxGenius
    Platform Ambitions of Brands: A Scale Development and Empirical Investigation for Manufacturer Brands

    Platform Ambitions of Brands: A Scale Development and Empirical Investigation for Manufacturer Brands by Ole Gardewin
    English | PDF EPUB (True) | 2024 | 190 Pages | ISBN : 3658462205 | 22.3 MB

    The platform economy is gaining increasing importance. Digital platforms can be found in more and more areas of consumers' daily lives. One area particularly affected by this is online shopping, which is becoming increasingly popular. Large online retailers have achieved monopolistic positions, and the majority of online shopping takes place on their marketplaces. This presents significant challenges for manufacturer brands. Recently, some of them have started operating their own platforms to counteract the risks within the platform economy, the so-called Brand Flagship Platforms.

    PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

    Posted By: AvaxGenius
    PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

    PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce by Philipp Spreer
    English | PDF (True) | 2024 | 321 Pages | ISBN : 3658445920 | 3.9 MB

    This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing.

    SEO: Praktische Tipps für Online-Marketing-Manager:innen

    Posted By: IrGens
    SEO: Praktische Tipps für Online-Marketing-Manager:innen

    SEO: Praktische Tipps für Online-Marketing-Manager:innen
    .MP4, AVC, 1280x720, 30 fps | Deutsch, AAC, 2 Ch | 1 Std. 58 Min. | 283 MB
    Trainer: Jens Altmann

    26 Email Marketing Profit Secrets [2024 Edition]

    Posted By: TiranaDok
    26 Email Marketing Profit Secrets [2024 Edition]

    26 Email Marketing Profit Secrets [2024 Edition]: How Everyone Can Use The Power Of Emails To Get More Customers and Make Money Online..No Matter What You Sell Or Who You're Selling To! by Andrew Ford
    English | March 28, 2024 | ISBN: N/A | ASIN: B0CZ8S9K1V | 168 pages | EPUB | 0.58 Mb

    The Ultimate Side Hustle Guide: 2024 Edition

    Posted By: TiranaDok
    The Ultimate Side Hustle Guide: 2024 Edition

    The Ultimate Side Hustle Guide: 2024 Edition by Tim Hansel
    English | June 10, 2024 | ISBN: N/A | ASIN: B0D6RMDMWZ | 94 pages | EPUB | 0.21 Mb

    Affiliate Insider: The Secrets of Affiliate Marketers, Offer Owners, and Affiliate Managers in the Online Marketing Space

    Posted By: TiranaDok
    Affiliate Insider: The Secrets of Affiliate Marketers, Offer Owners, and Affiliate Managers in the Online Marketing Space

    Affiliate Insider: The Secrets of Affiliate Marketers, Offer Owners, and Affiliate Managers in the Online Marketing Space by Anca Gita
    English | March 28, 2024 | ISBN: N/A | ASIN: B0CS7L8X21 | 295 pages | EPUB | 4.18 Mb

    Digital Transformation for Fashion and Luxury Brands: Theory and Practice

    Posted By: AvaxGenius
    Digital Transformation for Fashion and Luxury Brands: Theory and Practice

    Digital Transformation for Fashion and Luxury Brands: Theory and Practice by Wilson Ozuem, Silvia Ranfagni, Michelle Willis
    English | PDF EPUB (True) | 2024 | 508 Pages | ISBN : 3031355881 | 14.1 MB

    This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.

    Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie

    Posted By: AvaxGenius
    Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie

    Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie by Bastian Sens
    Deutsch | EPUB (True) | 2019 | 152 Pages | ISBN : 3658236140 | 14 MB

    Erstellen Sie mit diesem Buch Ihre eigene Online-Marketing-Strategie
    Nutzen Sie dieses Buch über Online-Marketing, um Ihr eigenes Online-Marketing-Konzept zu erstellen und so alle für Sie relevanten Plattformen zu identifizieren und zu bedienen. Diese Fachlektüre erläutert Ihnen acht Phasen, in denen Sie Ihre eigene Online-Marketing-Strategie erstellen und diese in Ihrem Unternehmen umsetzen können. Dabei legt das Buch auch ein Augenmerk auf das immer wichtiger werdende Thema des Bewerbermarketings.

    Quick Guide Pressearbeit für kleine und mittelständische Unternehmen

    Posted By: AvaxGenius
    Quick Guide Pressearbeit für kleine und mittelständische Unternehmen

    Quick Guide Pressearbeit für kleine und mittelständische Unternehmen: Wie Sie Medien professionell und wirksam für sich gewinnen by Nina Claudy
    Deutsch | EPUB (True) | 2019 | 138 Pages | ISBN : 3658235403 | 1.4 MB

    Dieses Buch ist eine kompakte Einführung in alle erfolgsentscheidenden Aspekte der Pressearbeit konkret für den Mittelstand. Nützlicher Content, aktuelle Themen, gut aufbereitete Infos und zielführende Wissensvermittlung werden von Redaktionen und Journalisten stets dankbar angenommen und veröffentlicht. Nina Claudy zeigt in ihrem Buch, wie Sie vorgehen müssen, um die Presse effektiv zu erreichen.

    Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

    Posted By: AvaxGenius
    Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

    Artificial Intelligence along the Customer Journey: A Customer Experience Perspective by Ada Maria Barone , Emanuela Stagno
    English | PDF EPUB (True) | 2023 | 132 Pages | ISBN : 3031487915 | 3.9 MB

    The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).

    Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs

    Posted By: AvaxGenius
    Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs

    Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs by Omar Hasan Salah , Zawiyah Mohammad Yusof , Hazura Mohamed , Nur Fazidah Elias
    English | PDF EPUB (True) | 2023 | 137 Pages | ISBN : 9819983207 | 5.9 MB

    This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments.

    Digital HR

    Posted By: AvaxGenius
    Digital HR

    Digital HR: A Critical Management Approach to the Digitalization of Organizations in the New Normal by Amelia Manuti , Pasquale Davide de Palma
    English | PDF EPUB (True) | 2023 | 143 Pages | ISBN : 3031435621 | 3.4 MB

    This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment. Now in its second edition, it has been re-conceived to reflect the huge transformation experienced by organizations and individuals following the COVID-19 pandemic, which has changed our understanding of the meaning of working and has reshaped HRM and its function within organizations.

    Digital Economy. Emerging Technologies and Business Innovation

    Posted By: AvaxGenius
    Digital Economy. Emerging Technologies and Business Innovation

    Digital Economy. Emerging Technologies and Business Innovation: 8th International Conference, ICDEc 2023, Braga, Portugal, May 2–4, 2023, Proceedings by Rim Jallouli, Mohamed Anis Bach Tobji, Meriam Belkhir, Ana Maria Soares, Beatriz Casais
    English | PDF (True) | 2023 | 443 Pages | ISBN : 3031427874 | 17.1 MB

    This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023.The 26 full papers included in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections as follows: Digital transformation; e-learning and digital competencies; digital marketing and artificial intelligence; e-finance and digital assets; digital marketing and data analytics; digital economy; online session.

    Marketing-Strategien: Das Online-Marketing-Cockpit

    Posted By: IrGens
    Marketing-Strategien: Das Online-Marketing-Cockpit

    Marketing-Strategien: Das Online-Marketing-Cockpit
    .MP4, AVC, 1280x720, 30 fps | Deutsch, AAC, 2 Ch | 2 Std. 17 Min. | 870 MB
    Trainer: Bastian Sens

    Von Universal Analytics auf Google Analytics 4 (GA4) umsteigen

    Posted By: IrGens
    Von Universal Analytics auf Google Analytics 4 (GA4) umsteigen

    Von Universal Analytics auf Google Analytics 4 (GA4) umsteigen
    .MP4, AVC, 1280x720, 30 fps | Deutsch, AAC, 2 Ch | 1 Std. 1 Min. | 329 MB
    Trainer: Maria-Lena Matysik