Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference by Howard S. Gitlow, Edward W. Wheatley
English | PDF (True) | 2016 | 413 Pages | ISBN : 3319169335 | 142.5 MB
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.